by mark@thedigitalmc.com | Mar 26, 2023 | Lead Generation, Marketing Tips, Sales Automation, SEO, Social Media, Strategy, Websites
Most marketers prefer video to connect with and reach new audiences. Video marketing is undeniably effective — for example, including a video on a landing page can increase conversion rates by more than 80%, and simply mentioning the word “video” in your...
by mark@thedigitalmc.com | Mar 20, 2023 | Lead Generation, Marketing Tips, Sales Automation, Strategy, Websites
Paid advertising is a marketing tool that enables brands to maximize audience outreach across various online ad platforms by utilizing images, video, text, and other mediums. Digital advertising campaigns are also significantly more straightforward to implement...
by mark@thedigitalmc.com | Mar 14, 2023 | Lead Generation, Marketing Tips, SEO, Social Media, Uncategorized
Are paid ads required for a successful marketing campaign? Yes, according to some marketers. Others disagree. In reality, it is dependent. Sometimes, paid advertisements are the only way to achieve a goal. When things are time sensitive, you may not have the luxury of...
by mark@thedigitalmc.com | Mar 8, 2023 | Lead Generation, Marketing Tips, Sales Automation, SEO, Strategy, Websites
Whether you’re developing a new website or revamping an existing one, the short answer to the question “When should I implement SEO for my new website?” is the same as when it launches. Do the same rules apply to new websites as they do to redesigned...
by mark@thedigitalmc.com | Mar 3, 2023 | Lead Generation, Marketing Tips, SEO, Strategy, Websites
Pay-per-click retargeting ads enable your company to show targeted ads to customers who visited your website but did not complete a conversion – such as purchasing an item, filling out a contact form, downloading a file, etc. The most straightforward approach to...
by mark@thedigitalmc.com | Feb 25, 2023 | Lead Generation, SEO, Strategy
Backlinks are links on other websites that link to a page on your website. These backlinks are also inbound links because they represent traffic from another website directed to your own. Backlinks of varying quality and quantity can help you improve your search...
by mark@thedigitalmc.com | Feb 20, 2023 | Lead Generation, Marketing Tips, SEO, Social Media, Strategy
If you utilize a Google My Business account, you’re probably curious about how to continue making the most of it. Growing your online business is about constantly improving and remaining open to new ideas. And keeping your business listing attractive is no...
by mark@thedigitalmc.com | Feb 18, 2023 | Marketing Tips, Sales Automation, Strategy, Websites
Should you include pricing information on your website? The short answer is yes; at the very least, you must include starting prices. If your pricing is not currently displayed on your website, you may turn away hundreds of potential customers. That’s a lot of...
by mark@thedigitalmc.com | Feb 13, 2023 | Lead Generation, Marketing Tips, Strategy, Websites
Pay-per-click advertising is essential to a comprehensive search engine optimization strategy as it yields immediate results. PPC advertising can help you achieve various objectives, including increasing visibility, identifying new leads, driving more traffic to your...
by mark@thedigitalmc.com | Feb 10, 2023 | Lead Generation, Marketing Tips, Sales Automation, SEO
Pinterest marketing is highly efficient. Marketers target Pinterest visitors by sharing content too good to pass up. With over 433 million users on Pinterest, why wouldn’t marketers want to advertise there? Also, 83% of users have made a purchase based on...
