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Why Use Video to Grow Your Brand

Why Use Video to Grow Your Brand

Most marketers prefer video to connect with and reach new audiences. Video marketing is undeniably effective — for example, including a video on a landing page can increase conversion rates by more than 80%, and simply mentioning the word "video" in your email subject...

Which Platforms Are Best for Running Paid Ads

Which Platforms Are Best for Running Paid Ads

Paid advertising is a marketing tool that enables brands to maximize audience outreach across various online ad platforms by utilizing images, video, text, and other mediums. Digital advertising campaigns are also significantly more straightforward to implement...

When You Should and Shouldn’t Run Paid Ads

When You Should and Shouldn’t Run Paid Ads

Are paid ads required for a successful marketing campaign? Yes, according to some marketers. Others disagree. In reality, it is dependent. Sometimes, paid advertisements are the only way to achieve a goal. When things are time sensitive, you may not have the luxury of...

When to Implement SEO

When to Implement SEO

Whether you're developing a new website or revamping an existing one, the short answer to the question "When should I implement SEO for my new website?" is the same as when it launches. Do the same rules apply to new websites as they do to redesigned websites? When...

What Are PPC Retargeting Ads

What Are PPC Retargeting Ads

Pay-per-click retargeting ads enable your company to show targeted ads to customers who visited your website but did not complete a conversion - such as purchasing an item, filling out a contact form, downloading a file, etc. The most straightforward approach to these...

What Are Backlinks and Why Do They Bring Traffic

What Are Backlinks and Why Do They Bring Traffic

Backlinks are links on other websites that link to a page on your website. These backlinks are also inbound links because they represent traffic from another website directed to your own. Backlinks of varying quality and quantity can help you improve your search...