If you utilize a Google My Business account, you’re probably curious about how to continue making the most of it. Growing your online business is about constantly improving and remaining open to new ideas. And keeping your business listing attractive is no exception. So don’t worry; we’ve got you covered!
Utilizing Google’s Business Tools
Businesses that want to improve their professional online image and visibility in search results now have many Google My Business tools. A wealth of free and paid software is already available, and new solutions are being developed daily. However, sometimes simplicity is best, which is why we will begin with Google’s proprietary tools, which can help you boost your results for free.
Google Ads is among the most powerful online marketing tools available today. This complex advertising system with advanced targeting selections will help you reach customers all over the web, including Google partner websites and, perhaps most importantly, Google search results.
You can begin building your ads step by step by selecting the button in the left toolbar menu of your Google My Business administrator panel. Setting up your first campaign is straightforward by following the instructions integrated into the ad-building process.
Customers and prospects will eventually attempt to contact you about your products or services, regardless of what you’re selling. And, in the interest of providing excellent customer service, the best thing you can do is simplify the process for them to contact you.
The first good practice is to keep in touch with your customers by keeping your reviews section active. Interact with them by responding to their reviews, whether positive or negative. This demonstrates that you care about what individuals say about your company and acknowledge and respond to customer feedback.
Remember that people use ratings to decide where and how to spend their money. That is why you must list your products on Google Shopping and encourage customers to leave Google Shopping reviews.
Google Analytics is yet another valuable tool among Google’s many offerings. To grow your business, you must measure your results and conclusions. This process allows you to devise countermeasures and make improvements whenever something does not go as planned.
Google Analytics can track the performance of your website, online store, mobile app, social media channels, and other online properties. The best part is that once you’re comfortable with it, you can set up some pretty advanced measurements, such as cross-platform, user-centric analytics. Proficiency in Google Analytics gives you a wide range of insights that, when used correctly, can significantly improve your digital ROI.
Getting your business noticed on the internet requires you to go where your audience is. You don’t have to spend hours combing online forums and relevant social media threads to accomplish this. Meet Google Trends, your new research consultant for trending topics.
Google Trends analyzes all Google searches and displays summaries in easy-to-read formats such as diagrams and heat maps. This allows you to see trends on the web at any given time and how frequently phrases related to your business are searched.
If you’ve ever been stumped as to what to write about in your blog posts, Google Trends is a great place to start.