Whether you’re developing a new website or revamping an existing one, the short answer to the question “When should I implement SEO for my new website?” is the same as when it launches.
Do the same rules apply to new websites as they do to redesigned websites? When and how should you begin if you haven’t launched your website yet? What can you do if your website has already been completed? We will address all these questions below.
Does SEO for a Redesigned Website vs. a New Website Matter?
Yes. Ignoring certain SEO aspects specific to the debut of a new version of an existing site can have serious consequences. How serious is it? It has the potential to put you out of business. When redesigning your website, having a 301-redirect plan is crucial to SEO success.
Other factors influencing SEO are also unique to website redesigns. For example, if you have a site that ranks well in Google and generates a lot of traffic, sales, or leads for your company, you don’t want to lose that when you redesign.
To ensure that performance is maintained, you’ll need to understand why you’re getting those results to incorporate what’s causing them into the revamped version of that page or other places on the website that impacts the page’s rank. Our advice to a client who wishes to redesign a website is to conduct a thorough SEO audit before considering any new design. This will reveal which “SEO assets” the company possesses, and plans for the redesign can take these assets into account.
Universal SEO Principles for New Websites
While the preceding advice is only applicable to redesigned websites, here are some tips on whether your company is introducing a redesigned website or an entirely new one.
SEO should be implemented concurrently with UX (user experience) or website design
Your SEO strategy may influence what content appears on your homepage and where it appears. The same is true for each other page on your website. In other words, user experience, web design, and SEO are inextricably linked. Some have even claimed that UX is SEO or that it is, at the very least, a critical factor in SEO success.
Your UX and web designers should be familiar with SEO, and your SEOs should be familiar with UX and design
The individual working on your website’s UX, web design, and front-end application is unlikely to be known much about SEO and vice versa. Whatever knowledge each of these individuals has about what everyone else is doing will be highly beneficial in ensuring the success of your new website.
SEO is never done
Yes, some aspects of SEO are one-time activities, whereas others are ongoing, but SEO is useless unless you have both. You could compare it to running a delivery service with a truck. One-time SEO activities are like constructing a truck, but it’s useless if you don’t get in it and drive. Similarly, SEO is a continuous process. Just as your delivery business would cease to exist if you stopped making deliveries, your webpage will only continue to function if you maintain ongoing SEO activities.