Why Use Video to Grow Your Brand

Most marketers prefer video to connect with and reach new audiences.

Video marketing is undeniably effective — for example, including a video on a landing page can increase conversion rates by more than 80%, and simply mentioning the word “video” in your email subject increases open rates by 19%.

Each company will use video for a different purpose, ranging from increasing brand awareness to improving SEO.

Videos are one of the most profitable and versatile digital marketing tools available. Here are five reasons why you should utilize video marketing.

  • Videos Boost Sales and Conversions

First and foremost. Videos can earn you a lot of money. Including a product video on your homepage can boost up to 80% of conversions.

Video can also directly lead to sales. According to studies, 74% of users who watched an explainer video about a service or product subsequently purchased it.

The video’s effectiveness isn’t all that surprising when you think about it. After all, vision is our primary sense. Most of the information our brain receives is visual. So, if pictures can significantly increase engagement, imagine what moving pictures can do for your business.

  • Videos Instill Trust

Conversions and sales are built on trust. However, developing trust should be a separate goal. The foundation of content marketing is trust and the development of long-term relationships. Stop selling and start attracting customers to you by providing them with exciting and valuable information.

Promotional videos can also help to build trust. Some customers are still wary of purchasing products and services over the internet because they are concerned about fraud and deception. Compelling marketing videos, on the other hand, present your products in a conversational tone. This creates a sense of personalization, which is why 57% of consumers say videos give them more confidence to buy online.

  • Videos Appeal to Mobile Users

Mobile and video go hand in hand. 90% of customers watch videos on their mobile devices. People enjoy viewing videos on the go, and the number of smartphone owners is growing, so your video audience is growing.

Given the rise of mobile video, brands must be mindful of their customers’ personal smartphone experiences. For example, give them more options in the video content they watch.

  • Videos Encourage Social Shares

With their new features, social media platforms encourage video content. Instagram, for example, introduced 60-Second Videos and Instagram Stories, which allow users to share videos with their followers.

However, video marketers must consider that individuals share emotions, not facts, regarding social media. 76% of users said they would share brand videos if they were entertaining. Hence, it is crucial to create entertaining videos to encourage social sharing and increase traffic to your website.

  • Google Encourages Videos

You can use videos to increase the time visitors spend on your website. More prolonged exposure builds trust and informs search engines that your site has high-quality content.

Make sure to enhance your videos on YouTube for SEO. Create catchy titles and descriptions, include a backlink to your website, products, and services, and provide a path for potential customers to take the next step. Explore the world of interactive videos to motivate even more actions.