by mark@thedigitalmc.com | Mar 26, 2023 | Lead Generation, Marketing Tips, Sales Automation, SEO, Social Media, Strategy, Websites
Most marketers prefer video to connect with and reach new audiences. Video marketing is undeniably effective — for example, including a video on a landing page can increase conversion rates by more than 80%, and simply mentioning the word “video” in your...
by mark@thedigitalmc.com | Mar 20, 2023 | Lead Generation, Marketing Tips, Sales Automation, Strategy, Websites
Paid advertising is a marketing tool that enables brands to maximize audience outreach across various online ad platforms by utilizing images, video, text, and other mediums. Digital advertising campaigns are also significantly more straightforward to implement...
by mark@thedigitalmc.com | Mar 8, 2023 | Lead Generation, Marketing Tips, Sales Automation, SEO, Strategy, Websites
Whether you’re developing a new website or revamping an existing one, the short answer to the question “When should I implement SEO for my new website?” is the same as when it launches. Do the same rules apply to new websites as they do to redesigned...
by mark@thedigitalmc.com | Mar 3, 2023 | Lead Generation, Marketing Tips, SEO, Strategy, Websites
Pay-per-click retargeting ads enable your company to show targeted ads to customers who visited your website but did not complete a conversion – such as purchasing an item, filling out a contact form, downloading a file, etc. The most straightforward approach to...
by mark@thedigitalmc.com | Feb 18, 2023 | Marketing Tips, Sales Automation, Strategy, Websites
Should you include pricing information on your website? The short answer is yes; at the very least, you must include starting prices. If your pricing is not currently displayed on your website, you may turn away hundreds of potential customers. That’s a lot of...
by mark@thedigitalmc.com | Feb 13, 2023 | Lead Generation, Marketing Tips, Strategy, Websites
Pay-per-click advertising is essential to a comprehensive search engine optimization strategy as it yields immediate results. PPC advertising can help you achieve various objectives, including increasing visibility, identifying new leads, driving more traffic to your...
