Pinterest marketing is highly efficient.
Marketers target Pinterest visitors by sharing content too good to pass up. With over 433 million users on Pinterest, why wouldn’t marketers want to advertise there? Also, 83% of users have made a purchase based on Pinterest content. So, how can your company use Pinterest as a marketing tool to increase brand awareness and conversions?
How to Utilize Pinterest for Marketing:
Distribute your content
85% of Pinners seek and prefer visual content. This makes Pinterest a powerful platform for distributing all forms of content, including written blog content, and visitors can even click through live links.
Pinterest boards are used to share content. Boards save all your Pins and distribute your content for your followers to discover. You can create various boards and organize them into ideas, themes, plans, or types of inspiration to help your audience find the content they’re seeking.
You can also invite individuals to join your boards, which turns your board into a “group board” if you wish other contributors to add content that they believe fits with your board’s theme. This is an excellent method for increasing engagement and interaction on your profile.
Build a community
Online communities bring like-minded people together and serve as valuable hubs for businesses.
With a Pinterest community, you can expect your followers to interact with your boards, consume your content, and visit your website, driving traffic. This way, you can create a devoted following of Pinterest users who may eventually become customers.
Pinterest is brimming with tutorials, infographics, how-tos, and links to more educational content. Given its propensity for visual content, it’s an effective channel for educating and engaging customers.
Keep your target audience in mind when creating and sharing content and marketing to users.
You want to ensure you’re generating content that appeals to your current customers, target audience, and buyer personas on Pinterest like you would when developing your branding or posting on other social networks.
You can accomplish this in several ways:
- Examine your buyer personas to see what kind of content would be most helpful and appealing to them.
- Survey and solicit feedback from your current customers and followers on what they want from your company on Pinterest.
- Examine what your competitors are doing well (or poorly) to help you think of new ways to distribute your content and make it stand out.
- Examine the boards of your current followers and customers to understand better your target audience and what they are most interested in.
Boost website traffic and online sales
Pinterest allows you to link your visual content to another website — specifically, your own. This feature allows you to share visual and written content while directing users back to your website.
This is an excellent addition to your marketing because it can increase online sales. Many businesses use Pinterest to display product images while also sharing content.
By integrating Pinterest into your website, you’ll be able to drive traffic directly from your web pages to your Pinterest profile, allowing your leads and customers to start viewing your content (and hopefully following you!)