Paid advertising is a marketing tool that enables brands to maximize audience outreach across various online ad platforms by utilizing images, video, text, and other mediums. Digital advertising campaigns are also significantly more straightforward to implement than conventional ad formats, allowing you to make changes to ad campaigns as necessary based on performance metrics and other data.
What Is an Advertising Platform?
Any online space where marketers can monetize visitor traffic through their services or products is referred to as a digital advertising platform. There are numerous digital ad platforms to choose from, each with features to help you target your ideal customer via data-driven ad customization.
The Top Five Digital Ad Platforms
Google Ads
As the world’s most popular search engine, Google provides advertisers with one of the most effective platforms for approaching not only a significant but also the right audience. Advertisers using Google Ads can reach their target audience through search ads, display ads, or a combination of the two. Most Google searches feature a series of keyword-targeted Google Ads at both the top and bottom of the search engine results page, with organic search results sandwiched between the two. Display ads, which include remarketing ads that specifically address repeat visitors and banner ads, can run on web pages.
Facebook Ads
In terms of scope, Meta, formerly known as Facebook, is a close rival of Google Ads. With 1.6 billion users, it is one of the most appealing advertising platforms available. Facebook Ads gives you access to the entire Meta product suite, not just Facebook. This includes massive markets such as Instagram, WhatsApp, and Messenger. Ad formats on Meta include photos, videos, stories, Messenger, carousels of both images and videos, slideshows, collections, and playables. Meta users are targeted with campaigns based on profile details such as age, location, and content interactions.
Instagram Ads
While Instagram essentially falls under the Meta umbrella of Facebook Ads, it offers its own set of advantages for advertisers, particularly those with an Instagram presence. In addition to the standard Facebook Photo, Video, and Stories ads, any Instagram post you’ve shared can be promoted and tracked as an advertisement that appears in feeds or on Instagram’s Explore feature. Sellers can also use Instagram Shopping by creating a mobile storefront and tagging products to purchase directly from posted images.
Amazon Ads
The world’s largest e-commerce retailer has over 300 million customers worldwide and knows much about online consumer behavior. Audio ads, video ads, sponsored brands, sponsored products, displays, stores, Amazon attribution, and custom advertising are among Amazon’s online advertising products.
Twitter Ads
This top social network has 206 million monetizable users daily. That’s a sizable audience, and Twitter offers several ad formats to help you reach them. Text, image, video, carousel, and moment ads are all available. Brands can also promote engagement and draw new users on Twitter using Follower ads and Twitter-specific features such as shareable polls, branded hashtags, and conversation buttons.